BAZAAR picks the 10 hottest young guns in the beauty business - the next generation of powerbrokers. For fans of New Zealand brand Trilogy, the appeal comes from what's not inside the bottle. The skincare range boasts short ingredient lists and favours pure-extraction botanicals and non-toxic preservatives. With support from the influential likes of Women's Wear Daily and fashion bible W, the widespread media attention continues to lead new markets, such as Scandinavia, to their door. While many are drawn to the well-priced range largely for the natural angle, the sisters maintain that Trilogy is about efficacy first and foremost. "Natural isn't really niche anymore, it's become more of a lifestyle choice," says Gibbs. "Our aim was to create products that were better than standard skincare." Pure and simple.
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