We don’t like the term ‘anti-ageing skincare’. We think age and experience are to be valued, and smile or laugh lines are inevitable and show a life well lived. However, we’re happy
to help you show your best and most vibrant skin at any age.

What causes skin ageing?

There are two key causes of skin aging - intrinsic ageing (a.k.a. the one we can’t control) and extrinsic aging (a.k.a. the one we can).

Intrinsic aging is dependent on genetics and happens naturally as our skin cells biologically age, which causes a drop in the production of collagen - the structural support for the skin which gives it its plump, youthful firmness - and elastin, which provides it with resilience and elasticity.
Extrinsic aging – sometimes called photoaging – is caused by long-term external stressors. What’s surprising is that this is the key cause of visible aging, so this is where those late nights, smoking, environmental factors and sun exposure start to take their toll! Photoaged skin not only has the effects of intrinsic ageing but also shows an increase in skin surface roughness and wrinkles, further reduced firmness and elasticity, as well as dryness and increased uneven pigmentation.

What are the signs of aging?

The drop of collagen and elastin production causes the deterioration of skin structure and function, making it lose firmness, volume and become thinner. This in turn causes skin to become looser and form fine lines and wrinkles - these are often first spotted in areas where your skin is naturally thinner, such as the skin around your eyes.
Another part of aging is cell turnover slowing, which can cause skin to take a duller appearance. The skin barrier function can be compromised too, making it harder for your skin hang onto moisture, causing it to lose its natural glow and for fine lines to become more pronounced.

Caring for ageing skin

Ageing is inevitable and a part of life, but we have a few tips and tricks to help you prevent premature ageing and to bring your more vibrant skin to light:

  • Always use SPF With sun damage being a massive culprit of premature aging, it’s important to protect your skin on the daily. This isn’t just limited to summertime! Rain or shine, inside or outside, protection is a must all year round.
  • Hydration As skin ages, it may struggle to retain moisture and dehydrated skin can show fine lines and wrinkles, so it's important to get enough hydration on the daily. Drink plenty of water and incorporate water-packed foods such as cucumber into your diet.
  • Lifestyle & diet Life is for living, so those late nights and beach trips are inevitable! However, there are some simple rules that can make a big difference in the long run. Get plenty of sleep to limit stress and help your skin regenerate overnight and keep alcohol intake to a low. Smoking is a major key culprit of premature aging as it causes the narrowing of blood vessels, limiting blood flow and preventing oxygen and nutrients from reaching, so if there is one thing we’d recommend foregoing completely, it would cigarettes.
  • Consistent skincare routine Finally, it’s important to keep a good, consistent skincare routine to care for your skin and keep it glowing throughout the years.

Your Age-Proof Skincare Routine


Age-Proof Active Enzyme Cleansing Cream is a certified natural, velvety cleanser that works to remove make-up and daily impurities, while natural active fruit enzymes gently exfoliate and brighten skin.

Reveal fresh, glowing skin

For added exfoliating action, reach for a gentle exfoliant. Our Vitamin C Polishing Powder is an all-in-one, non-abrasive and freshly activated powder exfoliant that gently buffs, brightens and smooths skin.


For an extra nourishing pick-me-up, add a serum into your routine. Enriched with hyaluronic acid and our Glycablend™ seed complex, Nutrient Plus Firming Serum firms, smooths and refreshes complexions.

Pamper your peepers

Giving your undereyes the TLC they need is essential, especially as this delicate skin is the first to show signs of aging. Our Age-Proof CoQ10 Eye Recovery Concentrate is infused with the goodness of caffeine, CoQ10, hyaluronic acid and super-ingredient L22®, all of which combine to energise, brighten and tone.

Lock in hydration

Lock in hydration and goodness from your skincare with Age-Proof CoQ10 Booster Oil. Packed with CoQ10 and our glycation fighting complex Glycablend™, this powerful pure plant oil boosts skin recovery, radiance and smooths the appearance of fine lines.


Protect on the daily

The key to preventing premature skin ageing: SPF, SPF, SPF! Our Age-Proof Multi-Defence Moisturiser SPF15 protects from damaging UVA, UVB and Blue Light rays both inside and outside. However, it's important to remember that it's only suitable for protection on the daily - if you're planning on spending longer periods of time in the sunshine, make sure to reach for a higher SPF for the levels of protection your skin will need!

Nourish as you sleep

Did you know your skin regenerates as you sleep? This makes not only plenty of sleep but a nourishing cream a nighttime must. Age-Proof Replenishing Night Cream rejuvenates with natural actives that help diminish the appearance of fine lines and wrinkles.

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How to Get An Even Skin Tone

From sun spots, acne scarring to redness, there is a variety of factors that can cause skin to take on an uneven appearance and lose that perfectly smooth evenness we all dream of. Luckily, there are ways to help smooth out your complexion and help keep unevenness to a low in the future.

Find your skincare regimen

Still not sure what your skin type might be and which of our natural skincare products are best suited to your skin? Take a moment to take our guide!