We’ve all heard the golden beauty routine rule – ‘cleanse, tone and moisturise’. This seems simple enough in theory, but with so many lotions and potions on the market, knowing which one to use and when can get a bit baffling. From serums to moisturisers, we’ve broken down the proper way to layer like a pro to get the optimum benefits from your skincare.


Step One: Cleanse

This is the one of most important parts of any beauty routine; the build-up of excess oil and pollution needs to be removed to keep skin looking healthy and radiant. Using a gentle cleanser which won't strip skin of its natural oils is essential - try Rosehip Transformation Cleansing Oil or our classic Cream Cleanser.

Step Two: Exfoliate


Exfoliating once a week will buff away dead skin cells and surface debris. A consistent routine which includes regular exfoliation and effective hydration will help give you a beautiful, healthy glow.

Step Three: Tone

Tone skin to remove left-over traces of make-up or daily impurities and to restore your skin's natural pH balance. Look for toners with gentle, certified natural ingredients like our Hydrating Mist Toner or Vitamin C Energising Mist Toner.

Step Four: Oil or Serum

Use a serum or oil next for maximum nutrient absorption. Which one is better, we hear you ask? The great news is that both serums and oils add nourishing goodness to the skin and can be used by themselves or mixed in together for an extra, skin-loving boost! A beauty oil provides deep skin nourishment, whereas a serum is an additional treatment on top of an everyday routine to target a specific skin concern.

Step Five: Targeted Treatment

If your skin requires some extra TLC, now is the moment for a targeted treatment. Eye creams, blemish gels and lightening treatments all go in this step.

Step Six: Moisturise


Lastly, lock in the moisture. That naturally dewy glow only comes from well-hydrated skin! Use your favourite moisturiser by day and your preferred night cream in the evening.