LOOK FORWARD. Celebrating vibrant futures at any age.

How do we look forward?

We start by celebrating agelessness and the future of women at every age. When what we look like is not the point, but who we are. Strong, empowered, wise and here now. #LOOKFORWARD



This month Trilogy is launching it's LOOK FORWARD campaign, which celebrates a woman's right to a vibrant future at any age. With a cast of four inspiring women in their 30's, 40's and 50's, including kiwi icon Boh Runga as the campaign voices and faces. Each cast member was selected for their gravitas and admirable success in their field. 

This modern campaign discusses what LOOK FORWARD means to each woman and goes against traditional Western beauty notions that women of this age are desperately trying to turn back the clock to regain their youth. Instead, our women look forward to their future, not to what's not, but to what's next. 

Read more

LOOK FORWARD to vibrant skin at any age. 

Led by our passion to empower women to be the best versions of themselves, combined with our belief that nature is by far the best laboratory, we're excited to introduce our latest additions to our Age-Proof range! 

New break-through super-ingredient L22® boosts new Age-Proof Overnight Mask and improved Age-Proof Coq10 Eye Recovery Concentrate with powerful firming benefits to support a healthy, firm and vibrant complexion at any age. 

L22® is a break-through super-ingredient designed to mimic the perfectly balanced lipid profile of a healthy 22-year old's skin. Naturally derived from jojoba oil, macadamia seed oil esters and plant squalene, L22® works with the skin to naturally boost elasticity and firmness. 

Available at Pricelineparticipating stockists and online 

  1. Age-Proof Overnight Mask
    Age-Proof Overnight Mask 60ml

    Firm and deeply hydrate with Glycablend™, L22, vitamin C

  1. Age-Proof CoQ10 Eye Recovery Concentrate
    Age-Proof CoQ10 Eye Recovery Concentrate 10ml

    Brighten, hydrate and tone with L22®, hyaluronic acid, caffeine

  1. Active Enzyme Cleansing Cream
    Active Enzyme Cleansing Cream 200ml

    Refine for a smoother, brighter complexion with active fruit enzymes, jojoba esters, vitamin E.


BOH, 48

New Zealand recording artist and jewelry designer, Boh has a passion for new possibilities and creativity. 

Q: What are you looking forward to? 

A: I'm looking forward to making more music, possibly with the band I used to be in and also writing. 

Q: What do you like best about being your age? 

A: I think I'm more confident now than I was when I was say 20 odd, I feel more confident in my own skin. I don't feel my age. 

Read more on Boh's story


Australian actress, starring in our favourite show Wentworth, Leeanna loves travelling and says she feels more confident than ever before. 

Q: What's the best thing about being your age now? 

A: I feel more confident then ever, and I think that's a lot to do with reflection and learning from my past. I feel wiser. I feel like I'm realising that all my experiences are giving me the knowledge that's creating the woman that I am and growing into. 

Read more on Leanna's story



As a model and wellness contributor, Abigail knows the secrets of organic living to look good.

"I think we're moving towards agelessness and appreciation of age, and the relevance of beautiful ageing."

"Beauty is a feeling, you can have that at any age."

Q: Do you use natural skincare products? 

A: I love to include only natural products on what I use on my skin in my home, it's very important to me. 

Read more on Abigail's story


Always inspiring and creative, Scarlett helps clients to craft a personal brand and empowers women to be the best version of themselves. 

Q: What is your inspiration for this work? 

I have always been inspired by helping people, even when I was little. Something triggered a couple of years ago when I realised there wasn't anything for women over 40. I remember going on a really high profile magazine site and there was nothing (about women over 40). So I started Mrs. V Society and joined in this conversation." 

Q: Whats your favourite skincare advice? 

My favourite advice for skincare is to smile, it’s the most natural face lift. I love that one.

Read more on Scarlett's story