A moisturizer hydrates the skin and locks in moisture to prevent dryness. It also strengthens the skin barrier, making it more resilient to environmental stressors, and can contain active ingredients that target specific concerns like ageing or dullness. If you often wear make-up this can also be a great step to pre & prime skin before make-up application.

Most people benefit from applying moisturizer twice a day, morning and evening, after cleansing. Applying to slightly damp skin can help lock in hydration. Adjust the frequency based on climate and your skin’s individual needs.

Day creams are often lighter, absorb quickly, and may contain SPF for sun protection. Night creams tend to be richer, supporting repair and regeneration during sleep with ingredients like peptides, ceramides, and retinol.

Yes, oily skin still needs hydration. Opt for lightweight, non-comedogenic formulas like gels or oil-free lotions. These balance moisture levels without clogging pores or leaving a heavy, greasy feel on the skin.

Hyaluronic acid, glycerin, and ceramides help hydrate and repair the skin barrier. Antioxidants like vitamin E protect from free radicals, while niacinamide can calm redness and improve skin tone over time.

Dry skin benefits from rich creams with oils and butters, oily skin from lightweight gels, and sensitive skin from fragrance-free formulas. Choosing based on your skin type ensures the right balance of hydration and comfort. Reach out if you are needing more advice.

Moisturizer should be applied before sunscreen in the morning. This ensures your skin is hydrated and ready for the protective layer. Allow moisturizer to absorb fully before applying SPF for the best results.

Moisturizers can plump fine lines by hydrating the skin, making them less visible. Those with active ingredients like retinol or peptides can also support collagen production and improve skin texture over time.

Apply moisturizer using gentle upward strokes to encourage circulation and absorption. Don’t forget the neck and décolletage, as these areas also show signs of ageing and benefit from daily hydration.

It’s not ideal as body lotions may contain heavier oils or fragrances that can irritate facial skin. Facial moisturizers are formulated with gentler, targeted ingredients better suited to the thinner, more delicate skin on the face.